HOW TO WRITE A TOUR PRESS RELEASE

The first thing you want to worry about is format. I am going to lay out a very simple format, with some tips on content itself, however things can be  changed around for your own press release. This is not an exact science, and I am including some of the most basic things I have learned. So I recommend using this as only part of the advice you take in. Take a minute to google around for tips so you can create a release that fits you.

It should look something like this...

FOR IMMEDIATE RELEASE (with release date)  - this you will always add first.

CONTACT INFORMATION.  (add your managers or whoever is doing the handling of press here)

HEADLINE

i personally like to center my headline. however it works just fine putting everything to the left. Your headline should be simple, bold, eye catching, and to the point.

PARAGRAPH 1

The first paragraph will contain the basic tour information. WHEN, WHERE, WHO, HOW LONG, etc. However do add your own flair to make it interesting. IE. "The Touring Toury Tour, Feat. Toury McTOURGUY and DJ TOURSKY. From JUNE 1-17. Starting in Blank city and Ending in Blank City.

PARAGRAPH 2

The second part of the release should include more information on you, or the band, and should really sell your tour. Without using to manly adjetives such as, McTOURY is amazingly,  beautiful. Stay away from epic words like Breakthrough, or State of the art, Or one and only. Just be factual with what you have achieved, and why people should be interested. Do not put a full bio here.

FINAL

list your tour dates. Then add your site links at the bottom of that. I also like to follow it all up with some quotes from previous press. FINALLY ADD A TOUR FLYER OR A PIC then

### three of these to indicate your finished

This is a very simple layout. Again depending on tour type, band type, genre, who your sending it to, etc it can all vary a bit. That being said i just tried to stick to the few pointers that are pretty universal. In the end it should look something like this.......................................................

FOR IMMEDIATE RELEASE     MAY 15, 2013

FOR MORE INFORMATION CONTACT.

Derek Brass

pigpenbooking@gmail.com

tel:801-897-8860"

aliveandwell music 446 east. 300 south

Following the release of the long awaited "DOUG" E.P.  rapper MC PIGPEN lives up to his catchphrase "STAYS ON TOUR".  This time joined by up and coming dub step producer DJ XSPAND. W/ opening act  BLACK LION (BLACK SOCKS & DJ 2HYPE).  MC PIGPEN & BLACK SOCKS have two very different styles of Hip Hop, and XSPAND & 2HYPE are both dub-step producers/dj"s with sounds of their own. Combining Hip Hop, Dub-step, Grime, Glitch, and more , 

IN 2007 MC PIGPEN booked his first U.S. tour, since then he has been on more than 15 tours, both headlining and alongside names like PHAROE MONCH, SEAN PRICE, MASTA ACE, EDO G, UGLY DUCKLING, SWEATSHOP UNION, KOSHA DILLZ and many more. He has been showcased at SXSW 3 years in a row, and has played numerous big festivals including a3c, CMJ, Warped tour, and Audio Circus. PIGPEN released 2 albums including "THE LAST YEAR" the collaboration album with PAT MAINE which had great success with fans, and the college radio charts. 

FULL BIO AND LINKS TO ALL MC PIGPEN SITES CAN BE FOUND HERE <a href="http://onesheet.com/mcpigpen/splash/#">http://onesheet.com/mcpigpen/splash/#</a>

SHOWS IN:

UTAH

COLORADO

NEBRASKA

NEW MEXICO

ARIZONA

CALIFORNIA

OREGON

WASHINGTON

IDAHO

AND MORE

PRESS:

"MC PIGPEN"s career was born in the back of a tour van" (LA TIMES)

"PIGPEN tours relentlessly" (<a href="http://urb.com/">UR</a><a href="http://b.com/">B.COM</a>)

"MC PIGPEN reps hard, and does a lot of touring." (ROCK THE DUB)

"PIGPEN and PAT MAINE" are all over the us on that DIY grind (KOSHA DILLZ)